LEGO and Netflix are joining forces to bring the record-breaking animated hit, KPop Demon Hunters, to life in brick form. Fans can anticipate a new line of LEGO sets, with multiple releases already planned through 2027, promising extensive buildable experiences.
The highly anticipated collaboration kicks off with a set centered around Derpy, the beloved supernatural tiger. Originally introduced as Saja Boys leader Jinu’s pet, Derpy quickly became a fan favorite and a companion for Huntr/x leader Rumi, making its debut in LEGO form.
Initial teasers show Derpy in action, playfully knocking over a flowerpot, hinting at dynamic and interactive sets. Details regarding whether the LEGO KPop Demon Hunters universe will feature minidolls, minifigures, or a combination remain unconfirmed, though Huntr/x characters previously appeared as minifigures in LEGO Fortnite.
Fan Reactions And Industry Context
The news of the LEGO KPop Demon Hunters collaboration has sparked a diverse range of reactions across social media. LEGO enthusiast and web personality Tiago Catarino enthusiastically declared, “It’s gonna be golden!!” while another fan suggested, “Love this. We need a LEGO couch for Derpy.”
However, not all feedback was positive. Some users expressed disappointment, with one commenting, “Another waste of a theme,” and another simply stating, “Ew.” This mixed reception reflects the often passionate and varied opinions within both the LEGO and K-Pop fandoms.
This isn't the first venture for LEGO and Netflix, following successful partnerships on themes like Stranger Things and One Piece. However, recent LEGO releases, such as the initial Pokémon sets, have faced significant fan backlash over pricing, with one online user noting, “That is absolutely insane. For that price, you can buy a brand new Nintendo Switch 2 plus the last two Pokémon games. I know which choice is going to feel more worthwhile.”
KPop Demon Hunters: A Cultural Juggernaut In Brick Form
The decision by LEGO to partner with KPop Demon Hunters underscores the film’s monumental cultural impact since its June release last year. It quickly became Netflix's most-watched original title in history and was the first Netflix film to top the US box office, demonstrating its massive global appeal and commercial power.
The film's soundtrack also achieved unprecedented success, becoming the first film soundtrack to simultaneously place four songs in the Billboard Hot 100’s top 10, earning double platinum certification in the US. This musical prowess further elevates the IP’s value for a brand collaboration.
Adding to its accolades, KPop Demon Hunters is nominated for two Oscars next month: Best Original Song for 'Golden' and Best Animated Feature. 'Golden' already secured Best Song Written for Visual Media at the Grammys earlier this month, solidifying its place in music and film history.
The film's star power will also be on full display at the BAFTA Awards on February 22, where EJAE (the singing voice of Huntr/x’s Rumi), Audrey Nuna (Mira), and Rei Ami (Zoey) are slated to perform ‘Golden’. Despite the film itself being ineligible for a BAFTA due to release regulations, the artists expressed their excitement:
“Performing at the EE BAFTA Film Awards is a golden moment that our younger selves could never have imagined! We’re so proud to represent Netflix’s KPop Demon Hunters and spread the film’s positive message to fans around the globe.” This collaboration capitalizes on the film's widespread success across multiple entertainment mediums, offering LEGO a powerful and globally recognized property.
