At the inaugural TikTok Awards, REI AMI, the captivating voice behind ZOEY in 'KPop Demon Hunters,' offered a candid glimpse into her digital world, sharing her favorite TikTok trends and how her hit series permeates her For You Page. Speaking with Tetris Kelly, the artist reflected on her continuous engagement with the platform that has become central to pop culture.
REI AMI highlighted a core philosophy for 2026's digital landscape, asserting, "Being yourself is completely in, and will always be in. And I think thinking about what others have to say, completely out, bye-bye haters." This sentiment underscores a growing push for authenticity online, a critical factor for artists connecting with their audience.
REI AMI's Dual Impact: Voice Actor and Digital Trendsetter
REI AMI's appearance at the first-ever TikTok Awards highlights the increasing synergy between traditional entertainment and social media platforms. Her dual role as a recording artist and the voice of a beloved character like ZOEY in 'KPop Demon Hunters' significantly amplifies her reach and brand identity. This strategic positioning allows her to tap into both music and gaming/animation fandoms, creating a multi-faceted presence.
Her detailed description of her own For You Page – from "weird, like, you know, those like landscape edits... somewhat inspirational and motivational" to "RecipeTok" and specifically the "Bella Hadid pasta" – paints a relatable picture for millions of TikTok users. This authenticity, coupled with her active engagement with 'KPop Demon Hunters' content ("Yes, constantly, it's every other one. It's either a cover or an edit. And honestly, I love it. I eat it up every time. I try to share as much as I can."), solidifies her connection with fans and keeps her relevant in fast-paced digital conversations. Such direct engagement is crucial for modern artists, transforming passive listeners into active community members.
Diving Into TikTok's For You Page
When asked about the specific 'sides' of TikTok she frequently encounters, REI AMI offered a fascinating look into her personalized feed. She shared, "The very weird, like, you know, those like landscape edits, and it's just like, they're like quotes. It's like someone yelling something funny, and it's just like sunshine and rainbows. And it's like somewhat inspirational and motivational."
Beyond abstract inspiration, her feed also frequently features "RecipeTok" content. "I love to cook, so I find myself finding a lot of my favorite recipes, like the when, what happened? The Bella Hadid. Yes, I remember. The pasta, that one," she recounted, endorsing the viral dish by adding, "It's so good. It is so good. You should try it! It's very easy to make."
Unsurprisingly, given her involvement, 'KPop Demon Hunters' content is a constant presence. She enthusiastically confirmed, "Yes, constantly, it's every other one. It's either a cover or an edit. And honestly, I love it. I eat it up every time. I try to share as much as I can." This active participation in her own show's fandom reinforces her connection to the project and its audience.
The interview concluded with a lighthearted moment as REI AMI completed a popular TikTok sound, exclaiming, "Nothing beats… Oh, a holiday! A Jet2 holiday!"
